Is this the same as Agency of Record?
Yes. Same engagement: coordinated marketing operations with clear ownership. Managed Marketing is the name we use now. If you previously heard “agency of record,” you are looking at the same work.
Do we have to buy every channel?
No. Managed Marketing can start with the channels that matter and expand. The point is coordination and accountability, not forcing spend into unused services. Common starts: Website Services plus SEO, paid search with landing care, or print and offline when those are the constraint.
How does this relate to Fractional CMO?
Managed Marketing is the operating team. Fractional CMO is the leadership seat. You can buy execution alone if you already have a plan, or pair both so strategy and channels report to one firm.
Do you handle print and offline media?
Yes. Print Procurement covers brochures, cards, fleet, and signage. Offline media (direct mail, radio, billboards, local TV) sits in the Managed Marketing rhythm when those channels are in scope. Print invoices and media buy passthrough; coordination fees sit beside the retainer, the same honesty we use for ad spend.
Can you administer manufacturer co-op funds?
Yes. Pre-approvals, submissions, invoice timing, and reconciliation are a common part of Managed Marketing when co-op spend is on the table. We keep the money trail auditable so marketing and finance see the same numbers.
Do you replace our existing vendors?
Not by default. We often start as the concierge: keep what works, cut what does not, renegotiate where rates or delivery are off, and only move work in-house when coordination or quality clearly improves.
Where do CRM, phone, and billing live?
CRM and field-service systems, billing flows, and membership or service-plan workstreams sit under Data Services. Call routing, tracking numbers, and AI receptionist evaluation sit under Business VoIP. Managed Marketing runs demand and measurement; those IT engagements own the systems campaigns depend on.
How do you keep projects on track?
A documented monthly rhythm, clear milestones for builds and campaigns, and status that reaches stakeholders before decisions stack up. Same orderly project cadence we use across IT and marketing. Start at Become a Client.
What does the first 30 to 90 days look like?
We baseline the site, analytics, and channel performance, set a monthly operating rhythm, and fix the highest-friction gaps first (broken forms, thin landing pages, wasted spend, orphan vendors). By 90 days you should have a named lead, a shared scoreboard, and fewer orphan vendors.
How is pricing structured?
A monthly operating retainer for the channels in scope. Ad spend, print invoices, media buys, and one-time builds (a full redesign) sit beside that retainer. We separate media and production fees so finance can see both clearly.
Do you offer exclusive territories?
Certain territories may offer exclusivity for Managed Marketing and Fractional CMO so we are not also running demand for a like-kind competitor in that market. We confirm what is available during scoping; it is not automatic. See Home Services when that is the brief.
