Ad Spend Management

Stewardship of the media budget: mix, pacing, waste, and reporting leadership can trust.

What we govern

Stewardship of media dollars across search and paid social: mix, pacing, waste, and reporting leadership can trust.

  • Monthly and quarterly media allocation
  • Pacing against pipeline targets, not last month’s habit
  • Duplicate coverage and brand-term waste
  • A single view of cost per qualified lead across channels

Working with channel teams

We can run PPC and paid social ourselves, or govern spend while another specialist executes. Governance stays independent of “more budget please.”

  • Clear split between production/management fees and media
  • Change control when a channel asks for a large increase
  • Reporting that matches how finance already looks at the business
  • PPC : paid search execution
  • Social Media Marketing : paid social execution

Project cadence

Honest, orderly project management keeps work on track. Milestones are set before the work ramps, status reaches stakeholders before decisions pile up, and scope changes get a conversation instead of a surprise invoice.

  • Plan. Milestones and owners agreed before the work starts moving.
  • Status. Regular updates — you should not have to chase us for a status report.
  • Decisions. Trade-offs get surfaced early so leadership can make the call, not discover it after.

Questions we hear first

Why isn’t this just part of PPC?

Because search is only one way to spend money. The moment you run paid social, retargeting, or more than one search engine, you need allocation, not another campaign manager asking for share.

Can you govern spend while another agency executes?

Yes. Governance can stay independent of “more budget please.” We can also run PPC and paid social ourselves when you want one firm on both sides.

What reporting do executives get?

A single view of cost per qualified lead across channels, pacing against pipeline targets, and callouts on waste (duplicate coverage, brand-term bloat). Reports match how finance already looks at the business, not a vanity dashboard.

Who is this for?

Teams spending across more than one paid channel, or growing past a single PPC retainer, who need someone accountable for mix and waste. If you only run one small search account, start with PPC and add this when the mix gets complicated.

Ohio markets

We serve Cincinnati, Cleveland, Columbus, and Dayton. Nearby towns are covered from those cities. Start with all Ohio locations, or go straight to a market:

Serving from Cincinnati since 2014. Hamilton, Butler County, and Northern Kentucky are part of our Greater Cincinnati coverage.

Cincinnati skyline and Ohio River bridge at dusk

Ready for a direct conversation?

One briefing covers IT, marketing, or both. We use it to work through goals and what belongs in the first engagement.

Mailing address

6809 Main St · Cincinnati, OH 45244

Email

[email protected]